Take the most trusted,
targeted path to success.

Broadcast television delivers the broad reach you need for a successful campaign. At Big Picture Politics, broadcast media placement is all we do. We’ll make sure your message gets to the right people on the right screen at the right time. Always.

Broadcast Media Placement for Political
and Advocacy Campaigns.

502-346-6021. Call us today. It’s never too early to get us working hard for your campaign.

Like you,
all we care about is winning.

In every race, winning begins with an effective, targeted media plan that gets your message to the people who matter most — the right people. That means going with the most trusted, most watched source — Broadcast TV. At Big Picture Politics, we specialize in planning and executing political broadcast advertising campaigns. Why? Because they work. Broadcast is the easiest, most effective way to bring your message into the homes that matter the most. 

And with addressable TV, we can target individual households with specific messaging at the precise time your voters are watching. We have executed successful campaigns at every level and will meet your needs through research, experience, and unsurpassed customer service. We get results. Our solutions consistently give a winning edge to our campaigns. We handle everything, from targeting to scheduling at no cost to you, which means you keep your full agency commission.

Targeted Advertising

The winning advantage we bring to your campaign is our proven ability to reach your core audience through effective, highly targeted broadcast advertising. We know where your desired demographic is and can reach them with no waste and highly efficient scheduling.

Our Mission

We plan, place, and manage highly effective and efficient advertising schedules that get your message to the right audience. With broadcast still being the best way to reach and target mass audiences, we bring your message into their homes. By getting the right message to the right people, Big Picture Politics has the unique ability to seamlessly and rapidly execute broadcast media buys from a national scope down to the local DMA level, which gives us a distinct competitive advantage for our clients. Our experience enables us to analyze media buys, which allows our clients to reach their core demographic with tailored messaging that mitigates waste and saves money.


When you work with Big Picture Politics, you get seasoned, dedicated professionals who you can count on to manage your advertising campaign. Our capabilities include:

Analysis / Planning / Reporting

  • Targeting and research
  • Schedule clearance
  • Networks by system and station


  • Planning costs
  • Insertion orders
  • Traffic instructions
  • Creative distribution

In-Flight Stewardship

  • Creative rotation
  • Makegoods
  • Efficiency management
  • Overall accountability

Post-Buy / Accountability

  • Vendor negotiations
  • Reconciliation
  • Refund collection


Our media buying software helps us manage your media buys quickly and efficiently, from planning to execution.

Analysis / Planning / Reporting

  • Highly evolved commercial mapping functionality allows us to zero-in on your target.
  • Integrated proprietary databases quickly generate “what-if” scenario schedule comparisons.
  • Interactive software provides advice for planning and buying, as well as schedule reporting capabilities.
  • Online management of campaign from research, e-billing, and in-flight stewardship through final execution.

About Us

Richard Schardein

Richard Schardein

Rick has been in the marketing business for more than 40 years. He has helped develop and solidify beloved and recognized brands and his work has won numerous local and national awards, including an AAF Club Best of Show. Rick personally reviews performance data on all of BPP media placements, keeping the agency’s focus on results.

Mark Neu

Mark Neu
Media Director

With 18 years of experience working with agencies like McCann and The Buntin Group, Mark has guided media procurement for major brands and provided media strategy for the US Army’s recruitment efforts. His political experience includes media placement and strategy for multiple statewide and local campaigns. During his career, Mark has managed media in excess of $200 million.

Jena Smedal

Jena Smedal
Account Executive

With six years of Account Service experience, Jena provides overall day-to-day customer service and support to BPP clients to ensure effective execution of media campaign objectives. She also lends her expertise to administration, project tracking duties, research and budget monitoring.